Mary Auth Marketing and Public Relations Strategies
Mary Auth - Marketing and Public Relations Strategies

B E L L S  &  W H I S T L E S


IFSI Annual Fire College

Every June, the Illinois Fire Service Institute (IFSI) hosts its Annual Fire College that attracts more than 800 firefighters to travel to Champaign-Urbana to receive hands-on training.

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Biodiesel promotions

Biodiesel Billboard

Since 1990, I have been involved in promoting the use of biodiesel, including conception and development of an award winning outdoor campaign in 2007. The campaign, which included roadside signs and billboards, received First Place in the Region IV Best of NAMA (National Agri-Marketing Association) for outdoor advertising. Over the last 18 years, I have managed biodiesel promotional projects that ranged from overseeing ten mass transit districts field testing the fuel to promoting biodiesel to the trucking industry.

Some project management details:
Biodiesel Road Signs

Global Soy Forum (August, 1997 through September, 1999)

Global Soy Forum took place in Chicago in August1999 with a budget of $1.3 million. As the director for the conference, I was instrumental in raising nearly $1 million for the conference. The fundraising efforts took me to Asia, where I met and made presentations to the Korean Feed Manufacturers Association, several Japanese food manufacturers and the American Soybean Association's Asian staff. In Europe, I made presentations to raise funds and heighten awareness of Global Soy Forum to oilseed associations in Brussels and Paris. In the United States, I traveled the Midwest to raise funds from producer organizations and corporations such as ADM, Monsanto and Novartis.

Working closely with the University of Illinois at Urbana-Champaign and the Soybean Research and Development Council, I planned Global Soy Forum details, including conference schedule and on-site logistics. My project responsibilities involved working closely with committees that met regularly in the two-year planning period. I oversaw and coordinated all marketing strategies and materials, which included solicitation of research-project abstracts, development of the Forum's corporate image, and production of extensive advertising and direct-mail materials. I set up and participated in numerous radio and print interviews to promote the conference.

Global Soy Forum exceeded all expectations, attracting more than 1800 registrants from 63 countries. It included a trade show, a program with more than 170 presenters and a multimedia welcome ceremony. Distinguished speakers included Dr. Bob Arnot, network health correspondent, and John Stossel, correspondent for ABC news and 20/20 News Magazine.

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U.S. Fish and Wildlife Service (September 1995 through April 1996)

The U.S. Department of the Interior is responsible for overseeing the Central Valley Project Implementation Act, which addresses federal water supplies in California. Because of my agricultural background, I was hired to develop a strategic plan to address farmers' concerns about impacted water supplies from the upper stem of the San Joaquin River. The Act called for reasonable and prudent restoration of wildlife, most notably salmon, in areas impacted by the federal dam project in California.

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